The Key Task

Develop an engaging new service to allow those with young kids or mobility challenges to get to and from a main parking lot that was newly separated from Oracle Park by a major real estate development

Business Goals

• Ensure compliance with Americans with Disabilities Act requirements and organizational commitment to venue accessibility

• Reduce risk of negative customer feedback with new development pushing closest parking spaces further from venue

Guest Wishes

• Keep it easy to get to Oracle Park from the venue’s closest parking facility

• Ensure equal access for those with mobility limitations and multi-generational families coming to games

Strategy

• Procure attractive vehicles that are comfortable and accessible while being small enough to operate in a congested parking lot and navigate a challenging route

• Make the service as understandable and intuitive as possible

• Maximize capacity and reduce delay through strategic use of shuttle-only lanes and creative routing