The Key Task

Develop a transportation & parking management strategy to make more efficient use of real estate and align with City of San Jose trip-reduction goals, to unlock additional housing and office development

Business Goals

• Unlock additional development opportunities on a constrained site

• Better meet tenant needs in existing buildings

• Manage peak-period congestion, especially during times when guests want to gather

Guest Wishes

• Keep transportation options open in an auto-oriented area of the Bay Area

• Maximize what makes the development unique shopping experience - an urban mix of uses and street life

Strategy

• Understand and pivot off the needs and desires of existing tenants and guests

• Incentivize the use of transit, walking, and biking while putting a price on parking