The Key Task

Replace an under-performing parking operator and ensure that the new operator would improve guest experience while managing the increasing complexity inherent in serving two major event venues in addition to new residential and office tenants

Business Goals

• Increase the professionalism and performance of venue parking operator

• Ensure capacity and competence to manage major transition in the parking operation with the opening of a mixed-use development

• Maximize revenue opportunities while reducing reputational risk

Guest Wishes

• Friendly customer service and minimal access and egress delay in venue parking facilities

• Easy access for tenants of the new mixed-use neighborhood, event during event parking operations

Strategy

• Solicit bids from leading parking operators

• Identify key operations and guest experience outcomes, and tie operator compensation to those outcomes

• Vet key staff on operator side to ensure creativity, flexibility, managerial skills, and competence in managing a quickly changing operation