The Key Task

Harmonize revenue growth goals with operational imperatives, cultural trends, and market expectations to help define a more strategic approach to overhauling premium spaces in an aging ballpark

Business Goals

• Support ambitious revenue goals from premium ticket categories

• Ensure operating teams can successfully and sustainably execute on the vision

Guest Wishes

• Keep pace with innovations in premium experience at other large venues in the region

• Ensure intuitive flow through remodeled spaces

• Make food and beverage meet the value proposition - fast and easy, high end, inclusive, and/or a combination of qualities based on ticket product promises

• Be responsive to steady flow of feedback on the value proposition for premium ticket products and memberships

Strategy

• Bring together stakeholders from across member services/ticketing, customer service, food & beverage, and guest experience to collectively define goals and align on solutions that address core priorities

• Synthesize a variety of streams of input - from guests, front-line staff, client representatives, food and beverage staff, and ballpark operations

• Create an inclusive and engaging workshop to draw out perspectives and prioritize goals and objectives

• Support turning the outcomes of the process into a concrete capital investment plan that aligns with the availability of capital and market opportunities